The effectiveness of product branding can never be overemphasized as it affects to a large\nextent, the manufacturerâ??s performance of such brand. As a result, this study examines the\neffectiveness of product branding on the performance of manufacturing industry using Doyin\nGroup Nigeria Limited as a case study. A sample of 140 participants which are broken down\ninto 20 distributors, 70 consumers and 50 staffs of the company constituted the sample size\nfor the study conducted. The questionnaire was used as the major instrument for data\ncollection while analysis was done based on simple percentage. The results obtained from the\nanalysis using chi-square revealed that the product branding has a strong effect on the\nperformance of manufacturing industry of Doyin Group Nigeria limited. The study therefore\nrecommends that organizations should employ the use of persistent product branding for\ngood performance on both the features and qualities of their brand to prospective customers\nso as to build their customer base and ensure loyalty to the brand.
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